Hardware design philosophy and software integration

OEMs building mobile handsets, display systems and other networked, display-intensive systems can spend three quarters of their R&D and design budgets just to prototype and integrate basic platform functionality. Those upfront costs and time investment leave embedded designs vulnerable to further setbacks – studies show that half of all intelligent device projects encounter significant delays. These delays stem from silicon errata, driver development, board porting and other software integration, and from failing to meet performance goals. Most importantly, bottlenecks in delivering a working system platform prevent applications developers from creating value-added software needed to differentiate OEM products in a highly competitive marketplace, stalling time-to-market and reducing market impact.

Product Life-cycle Impact
Customizable Commercial Off-the-Shelf Advantage
  Modular, Scalable Platforms
  Revolutionary Mobile Hardware
  Powerful, Pre-integrated Software Development Kit